When you’re a student, it’s all fun and games on social media. You want those party pics up there for everyone to see and you post inside jokes all over your timeline. You don’t really care what’s posted up there (as long as you look good, of course). Facebook, Instagram and Twitter are great ways to document your varsity years and you should definitely do that. But, when you’re in your final year of varsity, you should really start preparing your social media for the real world. Soon you’ll be applying for jobs and, whether you’re going into agricultural finance or marketing, your employers will be searching for you on social media. It’s important you start looking at what the world is seeing of you online now, instead of rapidly deleting and untagging before a job interview. Here are some quick tips on how to prepare your social media for the working world. Don’t make everything private While you may be tempted to take the easy way out and set all your social media accounts to private, it’s not a good idea. Firstly, it makes you seem like you have something to hide. Why else would you hide your insightful tweets and inspiring instagrams? Secondly, employers use social media as a way to get to know you before they even ask you in for an interview. Your online activity shows them whether or not you’ll fit into the corporate culture. Review everything that goes on your timeline On Facebook, you can set up Timeline Review and it will make all the difference. This will let you control what you’re tagged in and what shows up on your timeline. If people post messages on your wall, you can decide whether or not people can see it. Basically, you control your image on Facebook. On Twitter, you should be a little more careful about what you retweet and who you associate with online. Check people’s tweets before following back to make sure their values are in line with yours (in other words, make sure they aren’t raging racists or bigots). And then there’s Instagram. Selfies are perfectly fine. People expect it from us millennials. But avoid too many end-of-the-party-night pics where you look like, well, a disaster. Employers accept young people have fun, but rather show fun pics that don’t make you look bad. Share stuff that makes you look good Show future employers you’re interested in the industry you’re going into by posting content related to the industry. For example, if you’re studying marketing, make sure you post content relating to what’s happening in the marketing world. Follow thought leaders in the industry and engage with what they post online. It’s an easy way to show future employers you’re already invested in the job you want them to hire you for. At the end of the day, you need to start preparing your social media for the working world because employers will look at your timeline. And they won’t just look at the past few days, they may go as far back as a year. Image: Pexels

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