By Mpho Ndaba- Contributor

There are a number of ways in which technology has simplified our day to day living, such include the rise of online shopping through which we are able to channel our energy onto other things that matter and require our  time the most. According to the 2016 study carried out by market group; Urban Studies on behalf of SA Council for Shopping, more people are choosing to do their shopping online and one person who is taking advantage of the demand for online shopping is  Wits university Finance and Marketing Student, Thanduxolo Ngubane who together with his business partners; Vaughan Soobramoney and Sihle Ngiba decided to start the online shopping platform, KartSmart.co.za

    Here is why Ngubane is keen to see the online shopping ruite growing:   During my  conversation with him, Ngubane indicates that the primary reason why he and his cofounders decided to explore the online market has to do with the fact that, there aren’t enough platforms which cater for the needs of customers who want to their shopping online. “There hasn’t been enough exploration of the online consumer market in South Africa and the rest of the African continent, despite the fact that the continent is highly populated by young people who are also potential online consumers” he says. Ngubane asserts that, raising capital and the fact that the other business partners were busy with other ventures proved to be challenging. “There is not too much red tape when coming to starting a business whose main avenue would be the online space because the state is not as involved in terms as regulation.” He argues.     The online shopping platform;  http://www.kartsmart.co.za/  is aimed at simplifying online shopping for  students at this point, although there are plans in place to expand to other parts of the country. “It is by students for students” he says.  What the platform does is that, it allows the consumer to select the grocery item they want from the retail outlet of their choice and have them delivered to them for a reasonable amount of money.  Among the retailers kartsmart.co.za has partnered with is Checkers; Pick ‘n Pay; Pick ‘n Pay Liquor and Woolworths.  One of the selling points about Kartsmart.co.za is that, it makes it easy for consumers to carry out price comparison process through which value for money becomes possible.   “If you order goods that cost under R150, we will charge a reasonable fee of R25 and further charge R35 for goods costing more.” Ngubane says. He further indicates that kartsmart.co.za is pushing for convenience because even the time it takes for your goods to be delivered is under 2 hours.   Anyone around the areas of Braamfontein, Parktown, Auckland Park and Doornfontein can make use of Kartsmart.co.za. “When using our services, your banking information is guaranteed safe, you are also able to pay for the service upon delivery” he says.     It is always great to notice Young Africans doing great things, hence this interview was important.

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