Marketing is considered as one of the broadest fields. It’s one of those fields where you have several career opportunities. Students will do the same qualification but are able to go into different professions. So, why should you study marketing? Once you graduated from university, you’ll have strong computer skills, a clear understanding of traditional and online marketing as well as the skills to work in a global market. Besides, those with strong leadership skills and who are willing to work long hours in stressful situations will have the opportunity to grow into top management and executive positions.

Professions in marketing are in abundance with online and global career opportunities on the rise. As a marketing student, you should talk to a career counselor on campus about the many options. Most of the marketing majors these days take a series of required or core courses in the first couple of years. And in your senior year, you might concentrate on marketing courses related to your major. Marketing students usually study subjects such as marketing management, advertising, branding and retailing. There are many key benefits to having a marketing qualification behind your back, here are six of them.

It’s a diverse career choice

Many students don’t realise this but marketing is actually one of the few diverse fields to work in. Your role as a marketing professional can fall within several remits. Whether you would like to do data based research and analysis of consumer behaviour or the more interactive task of selling and promoting products and services, there are many opportunities. And all this provides a career in which personal preference is catered for. For those individuals who love the challenge of networking and creating business relationships will be sure to succeed. If you like a more behind the scene role in the marketing process, then you’ll be satisfied with data handling.

There's work in many fields

You should get the stereotype of marketing belonging in the competitive world of big businesses out of your mind. There are various marketing roles on career-paths less trodden. For instance, you can make use of your marketing skills in the third sector. Non-profit organisations need to be marketed just as much as businesses. Besides, marketing does anything but confide your career prospects.

Marketers are always in demand

Marketing is one of those fields that won’t die out. Well, at least not soon. As long as there's an economy and existing businesses within that economy, marketing will always be in demand. The marketing professional in any business plays a vital and important role in the business. It’s basically the method by which a service’s quality and usefulness are transmitted to prospective clients. And therefore it’s indispensable to any business machine. Having a qualification in marketing will provide you with a skillset which has no use-by date. It’s skills you’ll forever have and that can be used in any marketing role.

Broad business education

Having a marketing qualification will provide you with a broad education in the different functional areas of business. You’ll be able to cover things such as accounting, management, communication and marketing research. Besides, a marketing qualification usually covers more aspects of managing a business than most other business related degrees or diplomas. Marketing students will likely learn about the dynamics of packaging consumer products and the intricacies involved in pricing a product. Students are also likely to know how to test and promote their products.

Experience in communication

What’s one of the most important skills that businesses seek in employees? Communication, of course. And a qualification in marketing is highly communication-orientated. Most of the marketing courses will require you as a student to write essays on different topics. Besides, courses like marketing strategy and marketing management have specific case studies for which students analyse and prepare group presentations. Another marketing related course that’s also highly geared towards communication is advertising.

Knowledge of consumer psychology

Once graduated, you’ll be well-versed in consumer psychology, unlike in other business-related fields. You’ll be required to take courses such as consumer behaviour, which will teach you about the thought process of consumers. Also what motivates them or how to predict buying behaviour based on the consumer’s responses. With a marketing qualification in your back pocket, you’ll be a step ahead of most people in knowing about the most important aspect of any business, its customers.

When you question yourself whether you should study marketing or not, just think about all the great job opportunities. So, after obtaining your marketing qualification, decide what type of job you’d like to do and make it happen.

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