Ambitious Dyllon Gordon (24) has joined the highly successful and experienced marketing team at Bolton Footwear as marketing intern for brands including Anton Fabi, Bronx Men, Barker, Crockett & Jones, Olympic International and Watson. Born in Cape Town and raised in Eerste River, Gordon recently obtained his National Diploma in Marketing from the Cape Peninsula University of Technology. Initially Gordon wanted to follow a career in the media as radio presenter, but chose marketing for the variety of options it offers. “Marketing is a fun, challenging, focused and interesting field of study. Most of my family are currently working or have worked in retail, so I thought I’d give it a try. It turned out to be the perfect choice as it allows you to grow as a person. You’re faced with various challenges and work with many interesting people on a daily basis.” Gordon’s responsibilities and duties include tracking social media growth, ensuring the brand identity is consistent on all relevant platforms, handling customer queries, managing sports events related to Olympic International as well as expenditure and budgeting. He reports to Marketing Manager Fahiem Frizlar. According to Gordon, his greatest achievement to date was obtaining his National Diploma in Marketing. “I was really thrilled when I completed my studies and love working in a deadline driven industry. Balance is important and I always try to spend my free time with family and loved ones, either on weekends or after work if my schedule allows.” Gordon has set some ambitious goals for the rest of the year. “Firstly, I’d to learn and grow within the marketing sphere and become the best version of myself. Secondly, I’d like to further my education by doing my B. Tech in Marketing, specialising in digital marketing and branding. These fields are becoming more and more crucial to business success.” He concludes: “Bolton Footwear’s internship programme has allowed me to practice what I’ve learnt over the past three years and truly believe internship programmes are instrumental to long-term success. It allows you to bring what you’ve learnt to the workplace and experience workplace dynamics and business first hand.” Ends  

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